Activities
 
  •  
     
You are in: Start > International > Activities > Event Sheet
  
Loading
Activities
International Marketing Strategies
04/11/2008 - Buenos Aires (Argentina)

It was organised by the Gas Natural Foundation in collaboration with the Municipality of General Rodríguez on 11 April, at the El Nacional Counry Club in Buenos Aires province.

 

The programme of the seminar is as follows:

 

 

Time

 

Activities

 

 

09.30

 

10.00

 

 

 

10.30

 

 

 

 

 

 

 

 

 

 

13.00

 

14.00

 

 

 

 

 

 

 

15.30

 

 

Registration

 

Welcome

Welcome speech on behalf of the Gas Natural Foundation by  Horacio Cristiani, Chairman of Gas Natural Ban, and by Marcelo Coronel, Mayor of General Rodríguez.

 

The goal of the exporter - pre-requisites for exporting

  Pablo Furnari, Executive Director of the First Export Programme – Gas Natural Foundation.

 

Introduction to international expansion strategies

·          Primary and Secondary Strategies

·          Leasing, Joint Venture, Franchising,

·          Direct investment abroad, technology transfer, counter trading

·          Exporting as a principal expansion strategy

 

Lunch

 

Export consortiums and other collective forms

Formal and informal market research

·          Sources of information

The Export Offering

·          How to package it?

·          Issues to consider

Final thoughts

 

Session close.

 

 
 Web Map  ·  Contact
 
© Copyright 2011 Fundación Gas Natural Fenosa   -   Información legal   -   Normas de Uso